The conversation delves into the challenges of managing multiple stakeholders in enterprise sales, with a focus on the transition from a restaurant franchise to a sales career. It explores the lessons learned from the restaurant business and ad sales, comparing ad tech sales with SaaS sales. The discussion also covers the sales process and challenges in selling True Rating, including the ROI pitch and objections. Additionally, it highlights the data-driven play and the approach to handling objections in the sales process. The conversation covers the importance of balancing storytelling and data in sales pitches, as well as the challenges and strategies for stakeholder management and alignment in complex deals. Takeaways Managing multiple stakeholders in enterprise sales Transition from restaurant franchise to sales career Storytelling vs. Data Stakeholder Management Chapters 00:00 Introduction to Managing Multiple Stakeholders in Enterprise Sales 05:43 Comparison of Ad Tech Sales and SaaS Sales 13:39 ROI Pitch and Objections in Sales Process 18:50 Data-Driven Play and Handling Objections