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Rich Lane joins Warren Kucker to discuss Building a Custom GPT for Every Rep on Your Team. Key takeaways include Sales coaching with AI and Differentiating coaching, training, and feedback.
EP. 4 27 min January 20, 2026
Recorded January 20, 2026
Building a Custom GPT for Every Rep on Your Team
with Rich Lane
"AI Will Expose the Managers Who Were Never Actually Coaching"
About This Episode
This episode explores innovative AI applications in sales coaching, examining both opportunities and challenges. The discussion covers how custom GPT tools can enhance coaching effectiveness, the distinction between coaching, training, and feedback, and critical implementation considerations for sales leaders.
About the Guest
Rich Lane
Head of Commercial at Kepler, specializing in leveraging AI to enhance sales coaching practices and rep development.
Key Takeaways
- ✓ Sales coaching with AI
- ✓ Differentiating coaching, training, and feedback
Chapters
00:00 Transition into Sales and Coaching
06:36 Custom GPT for Sales Coaching
15:05 Impact of AI on Sales Coaching
23:41 Mistakes to Avoid in Implementing AI in Sales Coaching
Account ExecutivesSales ManagersRevenue OperationsVPs of SalesCRO