Jen Chaney is Head of Marketing and BD at Integrity, the global leader in crowdsourced security, and one of the clearer thinkers I've found on modern demand generation. In this episode, we dig into why the MQL-chasing playbook is broken and what the shift to pipeline velocity actually looks like in practice. Jen makes a case I hadn't heard stated this directly: great marketing should reduce the number of sales calls you need to take, not just fill the top of the funnel with more noise. If you're in sales, marketing, or anywhere near the revenue motion, this one's worth your time.